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Esquire Editor Defends John Mariani

mariani_daquiri.jpgResponses to our compilation of complaints against Esquire restaurant guy (don't call him a critic!) John Mariani have been extraordinarily varied — from chefs corroborating the story of Mariani’s list of demands to restaurant publicists coming to his defense.

But the opinion we're most interested in is that of his employer. Esquire articles editor Ryan D'Agostino got in touch with us yesterday, and here we reprint his defense of Mr. Mariani in full:

Dear Ms. Rosner,

I'm John Mariani's editor at Esquire. I saw your blog post about him yesterday, and of course it was dispiriting. First let me say that in general I think blogs, yours included, have been great for the food world. They get people excited about chefs and restaurants and cooking and eating. I read them. But this post is a bummer because it misrepresents John. I can tell you this as someone who knows him and understands how he works and what he thinks about. It's fine that John has detractors, obviously — who doesn't? But I do wonder whether some of the negativity is rooted in a misunderstanding of what he does, or what we try to have him do. Esquire's annual list is idiosyncratic; we don't pretend it's comprehensive or empirical. And as you point out, Esquire doesn't position John as a critic. What that means, for one thing, is that he doesn't give bad reviews; rather than evaluate every place he goes, he writes only about places he's enthusiastic about. He doesn't use fake names or disguise himself. He just travels an awful lot, eats a ton of meals at restaurants, and makes recommendations. He has a deep appreciation of good food, and he loves to share the highlights of his experiences. He has made a small business out of it. Maybe chefs treat him differently, although that may say more about them than it does about him.

Also, a brief note about the allusions to free meals: John (and Esquire) took it very seriously a few years ago when accusations were made about him praising restaurants that comped him. John has worked very hard to make sure that if he even thinks he's eating at a place that might make our list, he pays the full bill. Believe me — I see his expense reports.

Anyway, your blog is great. This just felt a little one-sided, so I thought I'd write.

By the way, the thing about printing his daiquiri recipe on his business card? Guilty as charged: http://www.esquire.com/features/drinking/business-card-0908?click=main_sr

Best regards,
Ryan D'Agostino
Articles Editor
Esquire

[Image of the back of Mr. Mariani's business card via Esquire.com]

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9 Comments - Add yours

  • Never heard of John Mariani until now because the place that I work for just got a request from a publicist to "take care of him." I did my due diligence and googled his name, looked up his newsletter. To be honest, he looks hokey and old-fashioned. But I'm going to keep an open mind and see if HE PAYS FOR DINNER.

    By Never Heard of Him on 08/25/2009 at 2:43 AM

  • Esquire doesn't pay for every one of his meals. They don't have an unlimited budget, so he can't invoice anything. Also, while he may have paid for some things, he's clearly not paid for others. Ruhlman documents in his book the Soul of a Chef how chambers of commerce etc have flown him in and put him up for the purpose of reviewing places in say Cleveland. Could be the book's factually wrong, but probably not.

    By Stein Garten on 05/16/2009 at 4:42 PM

  • I'm not sure what the big fuss about the comping bit is. Either way, Mariani doesn't pay. If the restaurant comps him it's a free meal, and if they don't, he expenses it to the publication he's writing for. Either way, it's no skin off his back, so why would he angle for the freebie? Just to get a bargain for some publishing company? Seems unlikely.

    By Lance S. on 05/15/2009 at 6:21 PM

  • But does he really request "exotic" waitresses? I wish there was a point-by-point rebuttal. Otherwise, I am not convinced that this guy isn't what people say he is, although I am mollified that he does seem to pay.

    By belle lettre on 05/15/2009 at 4:11 PM

  • I still contend that demanding a daiquiri at The Bristol is like demanding Leinenkugel's in Key West.

    By Mike Gebert on 05/15/2009 at 3:49 PM

  • It's great to hear the other side of the story. Unfortunately he still comes off as an unprofessional douche bag.

    By Anthony on 05/15/2009 at 12:18 PM

  • The fact that he's formalized his haughtiness on a printed business card is an even bigger level of douchebaggery if you ask me.

    By Alan Reichl on 05/15/2009 at 11:54 AM

  • Does that mean that he does take free meals from places that he would never feature on the list? If so, do the restaurants know that? Or are they giving him a free meal on the false hope that they'll get on the list?

    By Anonymous on 05/15/2009 at 11:10 AM

  • Okay, in the guy's defense, that daquiri recipe looks delicious. I was thinking a fuzzy strawberry bullshit concoction, not some badass rum gimlet.

    By Anonymous on 05/15/2009 at 10:56 AM

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