marketing gimmicks

The $75 White Truffle Cupcake Is A Real Thing That You Can Buy

Put this on your cupcake and like it.

Put this on your cupcake and like it.Photo: Kang Kim for NYMag

From the twisted minds at More Cupcakes comes a wallet-baiting creation on par with a thousand-dollar pizza or $165 martini: the $75 white truffle cupcake. The savory creation is built on a base of white truffle-infused cake, topped with bacon frosting (of course) and crowned with a thorough snow of shaved fresh white truffles. If you set aside a mere five bucks a day, you'll have enough socked away by its debut in early October, at the start of white truffle season.

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NY Mag