Truckin'

Get Ready for the Mobile Cupcake Invasion

Sprinkles Cupcakes
Sprinkles Cupcakes Photo: davidberkowitz/Flickr

So we know that barbecue briefly surpassed cupcakes for total saturation in the city this summer, but we shouldn’t count out the sweet little desserts just yet. Sprinkles Cupcakes, which helped launch the whole cupcake craze in Beverly Hills, is opening up a permanent location in the Gold Coast on Monday. That will be followed by the Sprinklesmobile, which will roam around town luring people with their baked treats. But they’ll have some serious competition for sweet supremacy with Flirty Cupcakes and The Cupcake Gallery already out on the streets, and More Cupcakes rumored to join them soon. Add to this the news from Feast that Magnolia Bakery is thinking about opening a location here, and we can safely say the cupcake invasion is far from over. [TOC, Thrillist, Feast, Chicago Magazine]

Get Ready for the Mobile Cupcake Invasion