Deals

How Did the Shill Work for Graham Elliot?

Pistachio Panna Cotta
Pistachio Panna Cotta Photo: Leyla Arsan

Yesterday Graham Elliot tweeted that he’d give a free dinner to a food blogger who promised to take pictures of his new fall menu. It seemed like a strange offer, especially considering how many chefs hate it when bloggers take pictures during dinner. Anyway, the winner was one Leyla Arsan, who writes Sunday Morning Soliloquy. She fulfilled her end of the bargain by taking pictures of every course, and then posting them on her Plixi account. In fact, Elliot kind of hit the jackpot, because it’d be hard to find a person who was a more avid user of social media. She tweeted constantly throughout the night, and left saying, “Best meal in a long time! Thank you @grahamelliot!” Do you think he got his money’s worth?

How Did the Shill Work for Graham Elliot?