Charlie Trotter
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“You know the old adage that the customer’s always right? Well, I kind of think that the opposite is true. The customer is rarely right. And that is why you must seize the control of the circumstance and dominate every last detail: to guarantee that they’re going to have a far better time than they ever would have had if they tried to control it themselves.” - Charlie Trotter may not be the “cross-branded colossus” that he once seemed destined to be, but an extraordinary profile in The New York Times proves that he’s still a fascinating man. [NYT]
