We’ve come to take any and all news that Grant Achatz announces in stride. Whether it’s buying tickets to dinner or a bar without bartenders, we’ll probably accept it. So we had to read this story from the Tribune twice before the absurdity quite sunk in. Phil Vettel claimed that Grant Achatz was getting ready to release a line of high end baby food, actually quoting the chef as saying it will, “train the foodies of tomorrow today." The real chef immediately took to Twitter and wrote, “Did I miss a few weeks? Is today April 1st??” Vettel then sent out an apology, claiming that the post was written while “training on a new system” for The Stew. He was apparently told that he could write about anything as there was “no way the story could travel beyond the room we were in.” The Tribune deleted the fake story, but luckily Time Out was able to save it for posterity.
Here’s our favorite part. A fake Achatz is asked why he decided to do this:
Up until now, my food has always been about challenging perceptions and assumptions, but babies don't have any. If this concept takes off, I'll be creating an entire generation of foodies for whom bacon-scented air will seem entirely normal, but cheeseburgers will appear exotic.
The jars of baby food were theoretically going for $54 to $107 per serving, which is still less than a dinner at Alinea. We know these aren’t real, and we certainly aren’t in the business of eating baby food, but wouldn’t you at least be interested in trying one of these?
Chicago Tribune claims Alinea's Grant Achatz is selling baby food [Time Out Chicago]
No, Grant Achatz isn’t selling baby food [The Stew]