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in Russia, Kraft's New Name Sucks; Hop on Pop-Ups

• Kraft's new global brand name Mondelez could be a problem given that it sounds like a slang term for oral sex in Russia. That's as opposed to in the rest of the world, where it merely brings to mind a hot Russian babe named Ivana Mondelay. [Crain's]

• Pop-ups are still popping: The WSJ breaks down the economics of temporary restaurants. [WSJ]

• Who knew the company that makes those red Solo cups found at keggers was worth $1 billion? [USAT]

• A food revolution is afoot in Mexico, where chefs are daring to shake up traditional fare. [WSJ]

• Sourdough bread can be made from levain, or starter containing "wild" yeast, but it's somewhat tricky. [Salt/NPR]

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