Branding

What Happens When Mustard Meets Mad Men

Spread your mind.
Spread your mind. Photo: French’s

The folks behind French’s mustard are working hard to get mustard away from salami sandwiches and into our recipe repertoire, with a new ad campaign showing a young couple throwing a dinner party full of mustard-based dishes and the slogan, “Friends. Family. French’s.” Can’t you just hear Peggy’s pitch? [NYT]

What Happens When Mustard Meets Mad Men