Not for Derrick Rose the Michigan Avenue posh of Michael Jordan's Steakhouse or Israel Idonije's investment in American-Cameroonian-whatever at Alain's. The Chicago Bulls point guard is a man of the people, and what do people order during basketball? Pizza. Which is to say, the management of the newly-out-of-hock Giordano's chain has brought lifelong Chicagoan Rose in as an equity partner and national spokesperson. According to the company, "Beginning later this month, the pro basketball star will begin appearing in Giordano’s advertising, consumer promotions and charitable efforts as the company broadens its national profile and expands its menu offerings to enhance the overall consumer experience." He's also working, he says, on his own signature pie.