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Homaro Cantu's Saving the World, Starting With Good Morning America and Kickstarter

Homaro Cantu's Saving the World, Starting With Good Morning America and Kickstarter

You've heard Homaro Cantu talk about the Miracle Berry before; maybe you've even had one of the Miracle Berry dinners at iNG. The Miracle Berry, used in lozenge form, alters your taste perceptions to give the impression of sweetness— which is a pretty good parlor trick at iNG, but has other, more serious applications, including use as a sweetener and helping cancer patients regain their appetites (Cantu gives away quantities of them to help patients under treatment). In any case, Cantu's enthusiasm for what the berry can do is going to a new level with the publication of his book, The Miracle Berry Diet Cookbook, which offers recipes for making sweets that don't use sugar, but rather the Miracle Berry's ability to trick the tastebuds, for making things sweet. He was on Good Morning America this morning to talk about it; you can read about that and see three recipes from the book here.

In the meantime, Cantu has launched a Kickstarter campaign to support his efforts making his web series Cooking Under Pressure, which we wrote about here, and by extension his overall Miracle Berry push. It's not so much your usual Kickstarter, in which there's a thing that's either going to get funded or not, as just that you're putting some skin in the game in return for goodies at various levels— ranging from a newsletter, which you'll receive for the princely sum of $1 pledged, to exclusive HD downloads of each episode when they go up ($10) to a signed copy of Cantu's book ($35) to dinner at iNG for two ($500). (Our favorite item on the list: an edible thank you card comes with everything above $20.) Check it out and see the list of stuffs that can be yours for helping support Cantu's anti-TV show here.

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NY Mag