Taste of Chicago

City’s Latest Attack on Food Trucks: Inviting Them To Taste of Chicago

We knew the City of Chicago was being dragged into the Food Truck Era kicking and screaming, but this is an especially low blow: they’re inviting food trucks to the Taste of Chicago, forever associating them with deep-fried turkey legs and cheesecake in the hot sun and destroying their hipness and street cred forever. Okay, we’re joking, here’s the details: food trucks will be allowed to park near the Petrillo Music Shell for an hour before concerts at the 5-day festival. This will probably be a popular move, diner-wise, but it’s kind of an either-way-you-lose for Taste of Chicago, in that if it doesn’t work because the trucks are overwhelmed by Taste crowds, they won’t really help the festival please attendees, and if it’s a smashing success, the trucks will just expose the lameness and datedness of the standard Taste fare. That said, seriously, we approve of the experimentation even as the eventual end of the Taste seems ever more inevitable each year. [Tribune]

City’s Latest Attack on Food Trucks: Inviting Them To Taste of Chicago