The Chain Gang

KFC’s Disposable Keyboard Trays Are Its Weirdest Gimmick Yet

Text, scroll, and swipe with impunity.
Text, scroll, and swipe with impunity.

The slogan “finger lickin’ good” is KFC’s glass-half-full way of acknowledging that you must wash your hands after eating its food. No more: The company has put its penchant for inane electronic peripherals to use with something called the Tray Typer — a laminated tray liner that’s also a rechargeable Bluetooth-enabled keyboard, so no amount of handling fried chicken can slime up your screen.

KFC stuck them in the trays of new stores in Germany for a week, discovering “geo-located social media discussions skyrocketed and every single one of the smart paper trays was taken home.” It’s a somewhat embarrassing device to bust out elsewhere, but as cheesy inventions go, it’s actually pretty useful.

[Verge]

KFC’s Disposable Keyboard Trays Are Its Weirdest Gimmick Yet